BANGKOK – Leading Thai conglomerate ThaiBev has announced its long-awaited leap into the queer icy alcoholic refreshments space with its release of Ladyboy Lager.
The Southeast Asian drinks giant said its advertising for the lager would focus on its fabulously transgendered “Mister Twister Beer” campaign, which pokes fun at the notion that transitioning people can’t possibly enjoy slamming copious amounts of brewskies in highly confusing and anxiety-provoking social settings such as a Bangkok tranny bar just like their nominally cisgendered yet katoey-curious customers do.
ThaiBev spokesperson Ornanong Mongkhong said the new beer and campaign behind it were inspired by the failed partnership of American-branded Bud Lite with transgender influencer Dylan Mulvaney. Bud Lite saw a sales drop of 28 percent in the wake of the promotion, leading some business analysts to question the strategy of touting a beer brand as nonbinary when it probably goes around with its pants pulled down to its knees with its wholly male genitalia fully exposed.
“We saw an opportunity to do Katoey Nation proud and produce a 100 percent nonconforming, multispirited lager that is meant to be consumed solely by a transgendered client base,” Ornanong said.
She added that Ladyboy Lager is expected to be available for retail purchase on Thursday, which is traditionally the day in Thai culture where everyone goes out to get hammered despite their sexual orientation, complete lack of financial wherewithal or ability to discriminate between a 4 percent alcohol brew like Ladyboy Lager and a potentially lethal combination of Lao khao, Mekong whiskey and contrived penile rage.
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