Lee’s Milky Solution Helps Seoul-Based British Exec Unlock Korean Beauty Secret and Become Even Whiter

A British banking executive aiming to plump his revenue streams has achieved the just-so pallidity considered the ultimate barometer of success in Seoul’s swish Central Business District, lifting his serviceable English hue from chalky-anemic to translucent-waxen after just three months of using popular local skin-whitening product Lee’s Milky Solution. Ian McAllister, a 46-year-old senior transactions manager for Standard Chartered Korea, had for years wondered why his Korean corporate clients were bailing on him at an alarming rate. McAllister had attributed the problem to his incomprehensible Geordie accent and sublimated general British hostility until a colleague, 24-year old human resources manager Jasmine Park, alerted him to the possibility that his tincture — the uneven blanched alabaster of his native Newcastle — was alienating him from a client base that demands the poreless and dewy look of Korea’s elite. “Tell ya wot, mate, I thought it was just me being an absolute twat to my customers,” McAllister said. “Little did I realize it was my skin tone wot was holdin’ me back.” Park said she advised McAllister to embrace the trending look if he wanted to transcend the obvious organizational hostility toward him due to his anglo blotchiness and move into a whole different level of self-categorization based on Korean notions of profitability. “Overall, he has a good attitude toward achieving the preferred Korean level of whiteness,” Park said. “However, thousands of years of genetic history are working against him, so our hope is that he will continue to use Lee’s Milky to achieve his transformation into minjok purity.” The results so far have been striking. In a before photo, McAllister can be seen applying Lee’s Milky Solution as he desperately tries to eliminate his obvious ethnic facial characteristics. In the after photo, McAllister has exquisitely captured the Gangnam dynanic, and now stands an even chance of retaining his job. Lee’s Milky Solution is available from select pharmacies in Seoul, Tokyo, Shanghai and Hong Kong, or through Breaking In Asia staff members via PayPal transfer at breakinginasia@gmail.com.